Redesigning Capex Strategy
A Weissenrieder Company
Maximizing Company Cash Flow through Optimized Capital Allocation
A Systems Approach to Capital Investments
Redesigning Capex Strategy is the pioneering consultancy behind the concept of Capex Strategy, as detailed in our book with the same name; Redesigning Capex Strategy, published by McGraw-Hill in 2022. Our firm has successfully applied this innovative approach across more than 100 major projects, encompassing over 1,000 mills/plants in Europe and the Americas. We work for the CEOs in leading corporations in industries such as metals&mining, pulp, paper, packaging, tissue, wood products, energy production, and more.
Unlocking Significant Value
The core of our approach is the ability to unlock significant value for our clients by optimizing capital allocation across their mill/plant system. Unlike traditional methods that evaluate capital expenditure (Capex) projects in isolation, we consider the entire system, assessing how every capex project — needs and opportunities, also including greenfield projects or acquisitions — affects the system/company.
We evaluate the effect on the company cash flow, not project returns. This systems approach enables us to deliver clear, actionable strategies, fully endorsed by the client’s project organization.
Pioneers in Optimizing Capital Allocation
Our pioneering Capex Strategy concept is outlined in our praised book Redesigning Capex Strategy (McGraw-Hill, 2022).
With over 25 years of combined experience, our founders, Fredrik Weissenrieder and Daniel Lindén, have transformed how industry leaders approach capital investments, helping corporations make more valuable, informed and strategic decisions.
Explore Our Featured Book: Redesigning Capex Strategy
PRAISED BY KIRKUS REVIEW:
“This is a masterly and analytically scrupulous work, and it should serve as a model for other books in the genre. A concise and compelling rethinking of an unjustly deemphasized element of corporate strategy.”
Order the book at Barnes & Noble or Amazon or at your favorite bookseller.
Discover How We Can Help You Maximize Value
Whether you’re planning a major capital project or seeking to optimize existing assets, our expertise and proven strategies can guide you toward smarter, more impactful investment decisions.
Explore our Capex Strategy and learn why industry leaders trust us to deliver measurable results across a wide range of projects.