COO Capex Strategy:
Optimizing Capital Allocation for Operational Excellence
Driving Efficiency, Reliability, and Performance Through Smarter Capex Decisions
As COO, you’re asked to deliver more, greater output, efficiency, and reliability while managing tighter budgets and shrinking timelines.
At RECAST, we work with COOs to improve capital allocation across complex industrial systems, ensuring that every Capex decision supports uptime, cost control, and long-term value creation.
Making Capital Decisions That Reflect Operational Reality
Behind every missed target or recurring operational constraint, there's often one root cause: capital is not being allocated where it actually matters.
Traditional capital allocation methods evaluate projects in isolation, often leading to operational inefficiencies, unnecessary costs, and misaligned investments. At RECAST, we take a unique, whole-system approach to capital allocation:
Optimizing Capital Investments Across Plant Networks: Driving efficiency, cost reduction, and smarter resource utilization.
Maximizing Enterprise-Wide Cash Flow Impact: Moving beyond isolated project ROI to focus on company-wide financial and operational performance.
Enhancing Asset Performance and Reliability: Ensuring higher uptime, improved maintenance strategies, and long-term equipment value.
Aligning Capital Allocation with Operational Goals: Supporting production targets, capacity planning, and sustainable growth.
Eliminating Inefficiencies & Improving Strategic Agility: Making faster, data-driven Capex decisions that enhance long-term resilience and competitiveness.
Proven Capex Strategy. Measurable Results.
Our Capex Strategy has supported COOs and operations leaders at
over 1,000 production sites across 70+ countries, helping them make capital decisions that drive reliable execution, long-term efficiency, and resilient asset performance.
Rooted in decades of practical insights in capital-intensive industries, our whole-system approach helps teams reduce downtime, eliminate waste, and optimize capital across complex asset networks.
Optimizing Capex for Maximum Operational Efficiency Across Industries
With over 30 years of track record, RECAST has helped COOs and operations leaders improve Capex planning and execution across complex industrial systems.
Our work spans major sectors, including:
✔ Metals & Mining
✔ Copper
✔ Steel
✔ Food
✔ Wood Products
✔ Packaging
✔ Pulp & Paper
✔ Petrochemicals
✔ Energy Production
✔ Downstream operations
✔ and more
Want to hear how other COOs are doing it?
We’ve helped operations leaders rethink Capex across lines, sites, and systems — to improve cash flow, reduce complexity, and boost on-the-ground performance. Many are open to sharing what changed, what worked, and what they’d do differently today.
Contact us and we’ll connect you with a peer who’s led the shift and can speak directly to the strategy, execution, and results.
“Redesigning Capex Strategy” — The Acclaimed Book Transforming How Companies Invest
Our pioneering Capex Strategy is outlined in the acclaimed book Redesigning Capex Strategy (McGraw-Hill, 2022).
Backed by over 25 years of combined leadership, our founders — Fredrik Weissenrieder and Daniel Lindén — have reshaped how industry leaders allocate capital, helping corporations make more valuable, informed, and strategic investment decisions.
“After having implemented the “Weissenrieder” process in a material and successful way, I was pleased to have an easy-to-understand book to be passed down through our organization. It will forever change how you and your team think about capital management.”
-Howard Coker, President and CEO of Sonoco
Rethink the Logic Behind Traditional Capex Strategy
Based on 30+ years of work across 1,000+ capital-intensive sites, “The Tail Wags the Dog” demonstrates how even well-calculated Capex decisions, supported by strong NPV and IRR, can still undermine operational performance and reduce long-term value.
Inside, you’ll discover:
✔ Why project-level improvements often don’t translate into sustainable cash flow
✔ How capital ends up supporting ageing or inefficient assets
✔ What shifts when capital allocation follows strategic asset logic, not local payback pressure
Talk to Our Experts About Improving Capex Across Your Operations
Whether you're consolidating sites, expanding capacity, or managing ageing assets, RECAST can help you allocate capital in ways that strengthen operations without adding complexity or delay. Our systems-based approach brings clarity across your entire production network — so you know where to invest, where to hold back, and when to act.
