Redesigning Capex Strategy
A Weissenrieder Company
Maximizing Company Cash Flow through Optimized Capital Allocation
The Architects of Modern Capex Strategy
Redesigning Capex Strategy (RECAST) is the pioneering consultancy behind the revolutionary concept of Capex Strategy, detailed in the book Redesigning Capex Strategy (McGraw-Hill, 2022).
We help capital-intensive companies optimize capital allocation with a strategic, systems-based approach. Our innovative methodology maximizes cash flow, enhances asset performance, and drives long-term financial success.
Our proven approach has been successfully applied to 100+ projects and 1,000+ industrial sites, advising on assets with a replacement value exceeding $900 billion in capital investments across Europe, the Americas and Asia Pacific.
Trusted by Industry Leaders in:
✔ Metals & Mining
✔ Copper
✔ Steel
✔ Food
✔ Wood Products
✔ Packaging
✔ Pulp & Paper
✔ Petrochemicals
✔ Energy Production
✔ Downstream operations
✔ and more
Who We Serve:
A Systems Approach to Capital Allocation Excellence
The core of our approach is to unlock significant value for our clients by optimizing capital allocation across their footprint of mills, plants and other locations.
Unlike traditional methods that evaluate Capex projects in isolation, we consider the entire system, ensuring that every investment aligns with broader business objectives.
We assess how each Capex project—including needs, opportunities, greenfield projects, and acquisitions—impacts the organization as a whole.
Rather than focusing solely on project returns, we evaluate the impact on company-wide cash flow.
This systems approach enables us to deliver clear, actionable strategies, board and investor-ready, fully endorsed by the client’s project organization.
“It is extraordinary and nothing short of dropping a bomb in the world of capital allocation. This is not an incremental improvement. It’s a radical transformation of how you allocate capital.”
-John Williams, CEO, Domtar Corporation, from our book “Redesigning Capex Strategy”
The Benefits of a Systems Approach to Capex Strategy
✔ Improve Decision-Making: A whole-company view ensures organizations assess the broader impact of their investments.
✔ Maximize Cash Flow: By understanding how assets influence one another, businesses make decisions that enhance financial performance.
✔ Enable Sustainable Growth: Aligning Capex strategies with long-term objectives supports lasting success.
✔ Increase Asset Productivity: Optimizing capital allocation ensures that every investment drives measurable impact across operations.
Our Featured Book: Redesigning Capex Strategy
Our pioneering Capex Strategy concept is outlined in the acclaimed book Redesigning Capex Strategy (McGraw-Hill, 2022), authored by our founders Fredrik Weissenrieder and Daniel Lindén.
More than just a concept, the book distills over 30 years of hands-on consulting experience into a proven methodology for optimizing capital allocation and driving real business impact.
Work Directly with the Minds Behind the Method
At RECAST, strategy isn’t handed off, it’s delivered by the people who built it.
Fredrik Weissenrieder and Daniel Lindén don’t just shape the thinking behind Capex transformation — they personally lead client engagements, helping companies put strategy into action and achieve measurable results.
Redesign Your Capex Strategy
Whether you're planning a major capital project or optimizing existing assets, our experts can help you make smarter and more impactful investment decisions.
